Traditionally, the Monterey Bay Aquarium’s advertising was focused on visitation. We pivoted the message away from visitation-focused advertising and focused on their conservation programs instead. It worked.
Role | Creative Director
Agency | HUb
Advertising and marketing in the healthcare space all looks the same—photos of smiling, happy patients and doctors. Everyone in the industry seems to speak in the same tone of voice. When Stanford Children’s Health hired us, we promised to give them a differentiated message, with a fresh voice and a look that was a million miles from expected.
Role | Creative Director
Agency | HUb
Marley Medical is a company founded on the idea that people should be able to get world-class medical care for chronic conditions right in their living rooms. They came to us with a blank slate, and we developed a friendly, playful brand for them that will hopefully cut through the clutter in a crowded space.
Role | Creative Director
Agency | HUb
The Monterey Bay Aquarium asked us to come up with an idea that would stop people, get their attention, and make them think about the problem of plastic in the ocean. Our idea? A life-sized blue whale made out of locally-sourced plastic trash, sitting at the foot of Golden Gate bridge. The campaign included digital, social media and a short documentary about the whale.
Role | Creative Director
Agency | HUb
Who says Prescription Benefits Management has to be boring? IPM is a full-service pharmacy benefits manager. And we mean full service. It’s what stands them apart actually. So our positioning, and rebrand, honed in on that full-service, personal care they give each of their partners.
Role | Creative Director
Agency | HUb
As an independent contractor at NerdWallet I was tasked with building the digital marketing program including defining different creative strategies across multiple channels and building the digital marketing creative team. In 18 months the team expanded the program from one to five different categories and built various templates and tools that are still being used today.
Role | Art Director
Agency | Freelance
Due to expanded distribution, CamelBak was looking to overhaul their bottle line and were looking for branding, packaging and marketing solutions.
Role | Art Director
Agency | Kindred
Crimson & Quartz is a new Fetzer wine brand aimed towards a young, active and social wine enthusiast. Keeping with the paper illustration theme from the master brand, we created a more youthful, hipper campaign that tied into the original paper quiling campaign.
Role | Art Director
Agency | Kindred
The 2011 Holiday Gear Guide was designed as an editorial selling tool and contained product spreads that were tailored toward different adventures as well as stories from The North Face athletes.
Role | Art Director
Agency | Kindred
CravOn is a never fried french fry that can be found in the frozen food section of your grocery store. As the Art Director I had an integral part of every piece of the launch campaign from concept to launch to day-to-day management.
Role | Art Director
Agency | Kindred
We developed a design template for The North Face's Spring 2012 dealer workbook.
Role | Art Director
Agency | Kindred
Fetzer was looking to attract a younger clientele. By moving away from the cliche Napa imagery the new campaign related the craft of winemaking to the craft of paper illustration.
Role | Art Director
Agency | Kindred
Camelbak All Clear is a UV water purification system that takes water from suspect to purified drinking water in 60 seconds. To launch Camelbak's first purification product we built a fully integrated campaign that included everyone from industry influencers to business travelers.
Role | Art Director
Agency | Kindred
Mobileistic is a mobile service provider that was creating their first product line.
Role | Art Director
Agency | Kindred
Cool Effect is a new platform that brings people together to support the world’s best carbon emission reduction projects. Swirl was tasked with building the product and launching the brand at both COP21 in Paris and SXSW.
Role | Art Director
Agency | Swirl
Kindred is the rebranding of Formium, a small but mighty creative agency in the Bay Area. We felt strongly that what made us unique was the personalities within the organization so we focused in on those people and told our story through the eyes of the collective group.
Role | Art Director
Agency | Kindred
Password Boss is a password manager app designed to create and store strong and secure passwords. By securely storing personal information and synchronizing it across all devices, Password Boss is the easiest way for people to safely login to websites, access their accounts and shop online.
Role | Creative Director
Agency | ROI DNA
iCore offers simplified unified communications and cloud services packages to businesses of all sizes. Their website was missing a strong brand presence, clear CTAs and most importantly clear information hierarchy to simplify a complex product offering.
Role | Creative Director
Agency | ROI DNA
Treasure Island Music Festival is everyone's favorite festival in the bay.
Role | Art Director
Agency | Freelance
